TY  - BOOK
AU  - Chaudhri, Arjun
TI  - Emotion and reason in consumer behaviour
SN  - 9788131211090
U1  - 658.8342 
PY  - 2006///
CY  - New Delhi: 
PB  - Elsevier India Private Limited
KW  - attitude formation
KW  - consumer behavior
KW  - involement
KW  - learning theories
KW  - psychological aspects
KW  - risk
KW  - trust and commitment
KW  - value
ER  -