Chernatony, Leslie de <br/><br/>
From brand vision to brand evaluation : the strategic process of growing and strengthening brands 
by Leslie de Chernatony 
 - New Delhi:   Elsevier India Private Limited  2008 
 - xviii, 318p., ind.   23 cm x 15 cm 
 - The international library of management .
<br/><br/><label>ISBN: </label>9788131213384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand management<br/>brand name products<br/>brand visioning<br/>brands<br/>brandsphere<br/>culture in brands<br/>employing the brand building process<br/>evaluation<br/>implementing and resourcing<br/>integrated brands<br/>objectives<br/>product management<br/>trademarks
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE