Wilson, Hugh <br/><br/>
The multichannel challenges : integrating customer experiences for profit 
by Hugh Wilson, Rod Street and Lindsay Bruce 
 - Oxford:   Butterworth-Heinemann  2008 
 - xxii, 218p., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>9788131217795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>change mangement<br/>channel chain analysis<br/>consumer behaviour<br/>effectiveness<br/>multichannel diagnostic
<br/><br/><label>Dewey Class. No.: </label>658.8342  / WIL