TY  - BOOK
AU  - Wilson, Hugh
AU  - Bruce, Lindsay
AU  - Street, Rod
TI  - The multichannel challenges : integrating customer experiences for profit
SN  - 9788131217795
U1  - 658.8342 
PY  - 2008///
CY  - Oxford: 
PB  - Butterworth-Heinemann
KW  - change mangement
KW  - channel chain analysis
KW  - consumer behaviour
KW  - effectiveness
KW  - multichannel diagnostic
ER  -