TY  - BOOK
AU  - Ghose, Amitabha (ed.)
TI  - Dynamics of sports marketing
SN  - 9788131418789
U1  - 658.82 
PY  - 2008///
CY  - Hyderabad: 
PB  - The Icfai University Press
KW  - brand management
KW  - branding
KW  - business
KW  - case studies
KW  - ONGC
KW  - revenue
KW  - rugby
KW  - sponsorship
KW  - sports
KW  - sports celebrity endorsement
KW  - sports consumption
KW  - sports merchandising
KW  - women
ER  -