Ipe, Mary (ed.) <br/><br/>
Advergaming and ingame advertising : an introduction 

 - Hyderabad:   The ICFAI Univeristy Press  2008 
 - v, 229p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788131419250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advergaming<br/>advertising<br/>branding through mobile advergaming<br/>contemporary game culture<br/>emerging role<br/>game ads<br/>gaming<br/>IAB in game advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV