TY  - BOOK
AU  - Ipe, Mary (ed.)
TI  - Advergaming and ingame advertising : an introduction
SN  - 9788131419250
U1  - 659.1 
PY  - 2008///
CY  - Hyderabad: 
PB  - The ICFAI Univeristy Press
KW  - advergaming
KW  - advertising
KW  - branding through mobile advergaming
KW  - contemporary game culture
KW  - emerging role
KW  - game ads
KW  - gaming
KW  - IAB in game advertising
ER  -