John, Doris Rajakumari (ed.) <br/><br/>
Case studies on advertising strategies : trends and practices 

 - Hyderabad:   The Icfai University Press  2008 
 - vii, 369p.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>9788131420164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Absolut<br/>Benetton<br/>BMW<br/>Celebrex<br/>China<br/>Coca-Cola<br/>consumer advertising<br/>emerging trend<br/>films<br/>global advertising industry<br/>Google<br/>mobile phones<br/>Omega<br/>online advertising<br/>political advertising<br/>Vioxx<br/>Wendy<br/>Yahoo
<br/><br/><label>Dewey Class. No.: </label>659.1094  / CAS