TY  - BOOK
AU  - John, Doris Rajakumari (ed.)
TI  - Case studies on advertising strategies : trends and practices
SN  - 9788131420164
U1  - 659.1094 
PY  - 2008///
CY  - Hyderabad: 
PB  - The Icfai University Press
KW  - Absolut
KW  - Benetton
KW  - BMW
KW  - Celebrex
KW  - China
KW  - Coca-Cola
KW  - consumer advertising
KW  - emerging trend
KW  - films
KW  - global advertising industry
KW  - Google
KW  - mobile phones
KW  - Omega
KW  - online advertising
KW  - political advertising
KW  - Vioxx
KW  - Wendy
KW  - Yahoo
ER  -