Sangeetha, K. (ed.) Mobile marketing : an introduction - Agartala: IUP Publisher 2009 - xii, 208p., ind. 23 cm x 16 cm ISBN: 9788131423301 Subjects--Topical Terms: bluetooth technologychallengesmarketingmarketing mixmobile marketingunderstanding mobile technology Dewey Class. No.: 658.8 / MOB