TY  - BOOK
AU  - Sangeetha, K. (ed.)
TI  - Mobile marketing : an introduction
SN  - 9788131423301
U1  - 658.8 
PY  - 2009///
CY  - Agartala: 
PB  - IUP Publisher
KW  - bluetooth technology
KW  - challenges
KW  - marketing
KW  - marketing mix
KW  - mobile marketing
KW  - understanding mobile technology
ER  -