TY  - BOOK
AU  -  Menon, Sudha V. (ed.)
TI  - Political marketing : an overview
SN  - 9788131423325
U1  - 658.8 
PY  - 2009///
CY  - Agartala: 
PB  - IUP Publisher
KW  - advocacy communications
KW  - key emerging trends in political
KW  - marketing
KW  - marketing the candidates
KW  - mass media
KW  - political marketing
ER  -