TY  - BOOK
AU  - Kumar, Nishit (ed.)
AU  - Verma, Anil (ed.)
TI  - Nation branding : concepts and country perspectives
SN  - 9788131426319
U1  - 658.827 
PY  - 2009///
CY  - Agartala: 
PB  - IUP Publisher
KW  - Ashtavinayaka Namo namah
KW  - brand issues
KW  - brand management
KW  - branding
KW  - building brand India
KW  - emerging India
KW  - Europe
KW  - marketing
KW  - nation
KW  - national culture measures
KW  - Philippines
ER  -