Barker, Melissa S. <br/><br/>
Social media marketing: a strategic approach 
by Melissa S Barker; Donald Barker; Nicholas F Bormann and Krista Neher 
 - New Delhi:   Cengage Learning India Private Limited  2013 
 - xv, 380p., app., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>9788131521014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>discussion boards<br/>engagement<br/>goals and strategies<br/>internet marketing<br/>marketing plan<br/>microblogging<br/>mobile computing and location marketing<br/>photos and images<br/>podcasts and webinars<br/>publishing blogs<br/>sharing videos<br/>social media monitoring<br/>social networks<br/>textbooks<br/>viral marketing<br/>white papers, and e-books
<br/><br/><label>Dewey Class. No.: </label>658.872  / SOC