TY  - BOOK
AU  - Barker, Melissa S.
AU  - Barker, Donald
AU  - Bormann, Nicholas F.
AU  - Neher, Krista
TI  - Social media marketing: a strategic approach
SN  - 9788131521014
U1  - 658.872 
PY  - 2013///
CY  - New Delhi: 
PB  - Cengage Learning India Private Limited
KW  - discussion boards
KW  - engagement
KW  - goals and strategies
KW  - internet marketing
KW  - marketing plan
KW  - microblogging
KW  - mobile computing and location marketing
KW  - photos and images
KW  - podcasts and webinars
KW  - publishing blogs
KW  - sharing videos
KW  - social media monitoring
KW  - social networks
KW  - textbooks
KW  - viral marketing
KW  - white papers, and e-books
ER  -