Ries, Al <br/><br/>
The fall of advertising and the rise of PR 
by Al Ries and Laura Ries 
 - 1st ed. 
 - New York:   HarperCollins Publishers Inc.  2002 
 - xxi, 295p., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>0060081988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand<br/>public relations
<br/><br/><label>Dewey Class. No.: </label>659  / RIE