Coughlan, Anne T. <br/><br/>
Marketing channels 
by Anne T. Coughlan [et al.] 
 - 7th ed. 
 - Noida:   Dorling Kindersley (India) Pvt. Ltd  2009 
 - xx, 564 p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788131717431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>channel analysis<br/>channel coordination<br/>channel design<br/>channel institutions<br/>channel marketing<br/>channel power<br/>franchising<br/>gap analysis<br/>marketing channel policies<br/>retailing<br/>strategic alliance<br/>supply chain management<br/>vertical integration<br/>wholesaling
<br/><br/><label>Dewey Class. No.: </label>658.8  / COU