TY  - BOOK
AU  - Coughlan, Anne T.
AU  - Anderson, Erin
AU  - El-Ansary, Adel
AU  - Natarajan, R. C.
AU  - Stern, Louis W.
TI  - Marketing channels
SN  - 9788131717431
U1  - 658.8 
PY  - 2009///
CY  - Noida: 
PB  - Dorling Kindersley (India) Pvt. Ltd
KW  - channel analysis
KW  - channel coordination
KW  - channel design
KW  - channel institutions
KW  - channel marketing
KW  - channel power
KW  - franchising
KW  - gap analysis
KW  - marketing channel policies
KW  - retailing
KW  - strategic alliance
KW  - supply chain management
KW  - vertical integration
KW  - wholesaling
ER  -