Holley, Graham <br/><br/>
Marketing strategy and competitive positioning 
by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud 
 - 4th ed. 
 - Prentice Hall International:   Pearson Education Limited  2009 
 - xviii, 614p., ind., ref.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788131727997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>changing market environment<br/>competing through innovation<br/>competing through superior service and customer relationships<br/>competing through the new marketing mix<br/>competitive market analysis<br/>competitive positioning strategies<br/>competitor analysis<br/>corporate social responsibility<br/>creating sustainable competitive advantage<br/>customer analysis<br/>forecasting future demand and market requirements<br/>identifying current and future competitive positions<br/>implementing the strategy<br/>market led strategic management<br/>marketing management<br/>marketing strategy<br/>segmentation and positioning principles<br/>segmentation and positioning research<br/>selecting market targets<br/>strategic alliances and networks<br/>strategic customer management<br/>strategic customer management<br/>strategic marketing planning<br/>strategy implementation and internal marketing<br/>target marketing<br/>twenty first century marketing<br/>understanding the organisational resource base
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOL