TY  - BOOK
AU  - Holley, Graham
AU  - Nicoulaud, Brigitte
AU  - Piercy, Nigel F.
TI  - Marketing strategy and competitive positioning
SN  - 9788131727997
U1  - 658.8 
PY  - 2009///
CY  - Prentice Hall International: 
PB  - Pearson Education Limited
KW  - changing market environment
KW  - competing through innovation
KW  - competing through superior service and customer relationships
KW  - competing through the new marketing mix
KW  - competitive market analysis
KW  - competitive positioning strategies
KW  - competitor analysis
KW  - corporate social responsibility
KW  - creating sustainable competitive advantage
KW  - customer analysis
KW  - forecasting future demand and market requirements
KW  - identifying current and future competitive positions
KW  - implementing the strategy
KW  - market led strategic management
KW  - marketing management
KW  - marketing strategy
KW  - segmentation and positioning principles
KW  - segmentation and positioning research
KW  - selecting market targets
KW  - strategic alliances and networks
KW  - strategic customer management
KW  - strategic marketing planning
KW  - strategy implementation and internal marketing
KW  - target marketing
KW  - twenty first century marketing
KW  - understanding the organisational resource base
ER  -