Lightg, Larry <br/><br/>
Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands 
by Larry Light and Joan Kiddon 
 - Noida (U.P.):   Dorling Kindersley (India) Pvt. Ltd.  2010 
 - xx, 218p., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788131730126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>background to the turnaround<br/>brand name products management<br/>branding (marketing) management<br/>McDonald's corporation case studies<br/>product life cycle<br/>realize global alignment<br/>realizing global alignment<br/>rebuild brand trust<br/>refocus the organization<br/>reinforce a results culture<br/>reinvent the brand<br/>restore brand relevance<br/>six rules of revitalization
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIG