TY  - BOOK
AU  - Lightg, Larry
AU  - Kiddon, Joan
TI  - Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands
SN  - 9788131730126
U1  - 658.8 
PY  - 2010///
CY  - Noida (U.P.): 
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - background to the turnaround
KW  - brand name products management
KW  - branding (marketing) management
KW  - McDonald's corporation case studies
KW  - product life cycle
KW  - realize global alignment
KW  - realizing global alignment
KW  - rebuild brand trust
KW  - refocus the organization
KW  - reinforce a results culture
KW  - reinvent the brand
KW  - restore brand relevance
KW  - six rules of revitalization
ER  -