Principles of marketing 
by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque 
 - 13th ed. 
 - New Delhi:   Pearson Education  2010 
 - xix, section wise, app., ref., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer buyer behaviour<br/>consumer markets<br/>marketing<br/>marketing strategy<br/>personal selling<br/>pricing strategy<br/>retailing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI