TY  - BOOK
TI  - Principles of marketing
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - New Delhi: 
PB  - Pearson Education
KW  - consumer buyer behaviour
KW  - consumer markets
KW  - marketing
KW  - marketing strategy
KW  - personal selling
KW  - pricing strategy
KW  - retailing
ER  -