Research methods in business studies: a practical guide
by Pervez Ghauri and Kjell Gronhaug
- 3rd ed.
- New Delhi: Dorling Kindersley India Private Limited 2011
- xviii, 257p., ref., ind. 23 cm x 17 cm
9788131755341
business collection data sources design final report knowledge skill management measurements preperation problems process qualitative quantitative data analysis research sampling