Evans, Liana Li <br/><br/>
Social media marketing : strategies for engaging in Facebook, Twitter and other social media 
by Liana Li Evans 
 - Noida:   Pearson Education  2011 
 - viii, 342p., ind.  23 cm x15 cm 
<br/><br/><label>ISBN: </label>9788131758090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>about conversation<br/>align offline marketing strategies with social media<br/>basics of social media<br/>branding and messaging need to be consistent<br/>choosing a social media consultant<br/>create a social media- friendly pressroom and promote events<br/>difference between buzz monitoring and audience research<br/>internet marketing<br/>online social networks<br/>personal ethics matter<br/>plan social media policies for company employees<br/>sharing with others is key<br/>social media<br/>social media fits into the online marketing picture<br/>social media from the inside out<br/>understanding each community<br/>youtube is the second largest search engine
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVA