TY  - BOOK
AU  - Evans, Liana Li
TI  - Social media marketing : strategies for engaging in Facebook, Twitter and other social media
SN  - 9788131758090
U1  - 658.8 
PY  - 2011///
CY  - Noida: 
PB  - Pearson Education
KW  - about conversation
KW  - align offline marketing strategies with social media
KW  - basics of social media
KW  - branding and messaging need to be consistent
KW  - choosing a social media consultant
KW  - create a social media- friendly pressroom and promote events
KW  - difference between buzz monitoring and audience research
KW  - internet marketing
KW  - online social networks
KW  - personal ethics matter
KW  - plan social media policies for company employees
KW  - sharing with others is key
KW  - social media
KW  - social media fits into the online marketing picture
KW  - social media from the inside out
KW  - understanding each community
KW  - youtube is the second largest search engine
ER  -