Lilien, Gary L. <br/><br/>
New product and brand management : marketing engineering applications (with CD) 
by Gary L. Lilien and Arvind Rangaswamy 
 - Massachusetts:   Addison Wesley Educational Publishers, Inc.  1990 
 - viii, 150p., ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>0321046447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand management<br/>case<br/>Forte Hotel Design<br/>GE<br/>HDTV<br/>Johnson Wax<br/>marketing engineering<br/>PDA<br/>product
<br/><br/><label>Dewey Class. No.: </label>658.827  / LIL