TY  - BOOK
AU  - Lilien, Gary L.
AU  - Rangaswamy, Arvind
TI  - New product and brand management : marketing engineering applications (with CD)
SN  - 0321046447
U1  - 658.827 
PY  - 1990///
CY  - Massachusetts: 
PB  - Addison Wesley Educational Publishers, Inc.
KW  - brand management
KW  - case
KW  - Forte Hotel Design
KW  - GE
KW  - HDTV
KW  - Johnson Wax
KW  - marketing engineering
KW  - PDA
KW  - product
ER  -