Prahalad, Deepa <br/><br/>
Predictable magic : unleash the power of design strategy to transform your business 
by Deepa Prahalad and Ravi Sawhney 
 - Noida:   Pearson Education, Inc.  2011 
 - xxii, 183p., bibl., ind.  23 cm x15 cm 
<br/><br/><label>ISBN: </label>9788131762233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building confidence, building success<br/>choosing the right opportunities<br/>competition<br/>creating meaning<br/>creation of a design strategy<br/>creation of heroes<br/>designing a new way to market<br/>designing for tommorrow's market today<br/>designing the intangible<br/>enable your stalegolders<br/>engage emotionally<br/>engage emotionally<br/>essential ingredients for alignment<br/>experience mapping and the power of design<br/>from a guitar stand to a guitar<br/>getting a handle on the right design<br/>greeting the landscape<br/>implementation and consumer experience<br/>importance of belonging<br/>importance of execution<br/>map the future<br/>map the future<br/>mapping emotions<br/>market winning strategy<br/>moving forward<br/>new staleholders, new process<br/>on a wing and a startup prayer<br/>own the opportunity<br/>own the opportunity<br/>personify your consumer<br/>psycho- aesthetics<br/>putting it all together<br/>redesigningan icon<br/>reward the consumer<br/>reward your consumer<br/>set the stage for success<br/>strategic planning<br/>technological innovations<br/>winning through creating heroes<br/>work the design process<br/>work the design process
<br/><br/><label>Dewey Class. No.: </label>658.4  / PRA