Predictable magic : unleash the power of design strategy to transform your business - Prahalad, Deepa; Sawhney, Ravi (Noida: Pearson Education, Inc., 2011)
Keywords: building confidence, building success; choosing the right opportunities; competition; creating meaning; creation of a design strategy; creation of heroes; designing a new way to market; designing for tommorrow's market today; designing the intangible; enable your stalegolders; engage emotionally; engage emotionally; essential ingredients for alignment; experience mapping and the power of design; from a guitar stand to a guitar; getting a handle on the right design; greeting the landscape; implementation and consumer experience; importance of belonging; importance of execution; map the future; map the future; mapping emotions; market winning strategy; moving forward; new staleholders, new process; on a wing and a startup prayer; own the opportunity; own the opportunity; personify your consumer; psycho- aesthetics; putting it all together; redesigningan icon; reward the consumer; reward your consumer; set the stage for success; strategic planning; technological innovations; winning through creating heroes; work the design process; work the design process