TY  - BOOK
AU  - Prahalad, Deepa
AU  - Sawhney, Ravi
TI  - Predictable magic : unleash the power of design strategy to transform your business
SN  - 9788131762233
U1  - 658.4 
PY  - 2011///
CY  - Noida: 
PB  - Pearson Education, Inc.
KW  - building confidence, building success
KW  - choosing the right opportunities
KW  - competition
KW  - creating meaning
KW  - creation of a design strategy
KW  - creation of heroes
KW  - designing a new way to market
KW  - designing for tommorrow's market today
KW  - designing the intangible
KW  - enable your stalegolders
KW  - engage emotionally
KW  - essential ingredients for alignment
KW  - experience mapping and the power of design
KW  - from a guitar stand to a guitar
KW  - getting a handle on the right design
KW  - greeting the landscape
KW  - implementation and consumer experience
KW  - importance of belonging
KW  - importance of execution
KW  - map the future
KW  - mapping emotions
KW  - market winning strategy
KW  - moving forward
KW  - new staleholders, new process
KW  - on a wing and a startup prayer
KW  - own the opportunity
KW  - personify your consumer
KW  - psycho- aesthetics
KW  - putting it all together
KW  - redesigningan icon
KW  - reward the consumer
KW  - reward your consumer
KW  - set the stage for success
KW  - strategic planning
KW  - technological innovations
KW  - winning through creating heroes
KW  - work the design process
ER  -