Vitale, Robert P. <br/><br/>
Business to business marketing : analysis and practice 
by Robert P. Vitale, Joseph Giglierano and Waldemar Pfoertsch 
 - Noida:   Pearson  2011 
 - xxxii, 512p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788131763308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business branding<br/>business environment<br/>business to business selling<br/>buyer behavior<br/>channel relationship<br/>crisis management<br/>industrial marketing<br/>organizational buying
<br/><br/><label>Dewey Class. No.: </label>658.804  / VIT