Usunier, Jean-Claude <br/><br/>
Marketing across cultures 
by Jean-Claude Usunier and Julie Lee 
 - 5th ed. 
 - New Delhi:   Dorling Kindersley (India) Pvt.Ltd  2011 
 - xvi, 479p., app., ind.  23 cm x 17 cm 
<br/><br/><label>ISBN: </label>9788131763384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cross-cultural consumer behaviour<br/>cultural variable<br/>export marketing<br/>intercultural communication<br/>intercultural environment<br/>intercultural marketing communications<br/>international business enterprises<br/>language, culture and communication<br/>market research<br/>marketing<br/>social aspects<br/>social aspects
<br/><br/><label>Dewey Class. No.: </label>658.804  / USU