Tapp, Alan <br/><br/>
Principles of direct and database marketing : a digital orientation 
by Alan Tapp 
 - New Delhi:   Dorling Kindersley (India) Pvt Ltd  2012 
 - xvi, 517p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788131764411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>acquisition media<br/>CRM<br/>database marketing<br/>direct marketing<br/>relationship marketing<br/>social network<br/>testing
<br/><br/><label>Dewey Class. No.: </label>658.872  / TAP