Diller, Stephen <br/><br/>
Making meaning : how successful businesses deliver meaningful customer experiences 
by Stephen Diller, Nathan Shedroff and Darrel Rhea 
 - Berkeley:   New Riders  2006 
 - vi, 146p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0321374096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer goods<br/>Marketing<br/>psychological aspects<br/>purchasing<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.812  / DIL