Marketing management 
by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha 
 - 14th ed. 
 - New Delhi:   Peason Education in South Asia  2013 
 - xxv, section wisep., app., endnote, glos., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building strong brands<br/>capturing marketing insights<br/>communication value<br/>consumer market<br/>consumer markets<br/>customers<br/>desiging<br/>holistic market<br/>integrated marketing<br/>market segments<br/>marketing management<br/>marketing research<br/>product strategy<br/>satisfaction<br/>strategies and plans
<br/><br/><label>Dewey Class. No.: </label>658.802  / KOT