Kumar, S. Ramesh (ed.) <br/><br/>
Case studies in consumer behaviour 

 - New Delhi:  Dorling Kindersley (India) Pvt Ltd.,  2011. 
 - viii, 270p.  23 cm x 17 cm 
<br/><br/><label>ISBN: </label>9788131774489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>ethnic consumer consulting<br/>global brading<br/>Himalaya herbal toothpaste<br/>Indian mass market<br/>Kraft foods<br/>marketing communication<br/>Molson Canadian
<br/><br/><label>Dewey Class. No.: </label>658.843  / CAS