TY  - BOOK
AU  - Kumar, S. Ramesh (ed.)
TI  - Case studies in consumer behaviour
SN  - 9788131774489
U1  - 658.843 
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt Ltd.
KW  - case studies
KW  - ethnic consumer consulting
KW  - global brading
KW  - Himalaya herbal toothpaste
KW  - Indian mass market
KW  - Kraft foods
KW  - marketing communication
KW  - Molson Canadian
ER  -