Brito, Michael <br/><br/>
Smart business, social business : a playbook for social media in your organization 
by Michael Brito 
 - Noida:   Pearson Education  2012 
 - xxii, 234p., ind.  24 cm x 15 cm 
<br/><br/><label>ISBN: </label>9788131786765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>creating a comprehensive social media strategic plan<br/>embracing the social consumer<br/>establishing a governance model<br/>establishment of a measurement philosophy<br/>human capital<br/>internet marketing<br/>management<br/>marketing<br/>marketing investments in social media<br/>online social networks<br/>response to the social customer<br/>rise of customer advocacy<br/>showcasing two examples of a social business<br/>social aspects<br/>social aspects<br/>social responsibility of business<br/>surveying the technology supermarket
<br/><br/><label>Dewey Class. No.: </label>658.872  / BRI