Lamb, Charles W. <br/><br/>
Marketing 
by Charles W. Lamb, Joseph F. Hair and Carl McDaniel 
 - 5th ed. 
 - Ohio:   South Western College Publication  1999 
 - xxxi, 773p., app., glos., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0324006381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>competition<br/>consumer decision making<br/>internet marketing<br/>management<br/>marketing<br/>marketing channels<br/>marketing communication<br/>pricing<br/>product decision<br/>retailing<br/>service<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM