TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
TI  - Marketing
SN  - 0324006381
U1  - 658.8 
PY  - 1999///
CY  - Ohio: 
PB  - South Western College Publication
KW  - advertising
KW  - competition
KW  - consumer decision making
KW  - internet marketing
KW  - management
KW  - marketing
KW  - marketing channels
KW  - marketing communication
KW  - pricing
KW  - product decision
KW  - retailing
KW  - service
KW  - strategic planning
ER  -