Strategic brand management for b2b markets : a road map for organizational transformation 
by Sharad Sarin 
 - New Delhi:   Sage Publications India Pvt. Ltd.  2010 
 - xix, 262p., ind., ref.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9788132105220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand communications<br/>brand name products management<br/>branding<br/>branding India<br/>creating corporate brands<br/>future challenges<br/>holistic brand management<br/>management India<br/>product management<br/>thinking about B2B brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / SAR