TY  - BOOK
TI  - Strategic brand management for b2b markets : a road map for organizational transformation
SN  - 9788132105220
U1  - 658.827 
PY  - 2010///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - brand communications
KW  - brand name products management
KW  - branding
KW  - branding India
KW  - creating corporate brands
KW  - future challenges
KW  - holistic brand management
KW  - management India
KW  - product management
KW  - thinking about B2B brands
ER  -