Weinstein, Laurence <br/><br/>
Marketing management : case for creative problem solving 
by Laurence Weinstein and Madan Annavarjula 
 - Australia:   South Western College Publishing  2000 
 - xi, 180p.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0324027370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>business ethics<br/>decision making<br/>distribution<br/>e commerce<br/>international marketing<br/>internet marketing<br/>management<br/>market positioning<br/>marketing<br/>marketing research<br/>marketing strategy<br/>new product development<br/>packaging<br/>planning<br/>pricing<br/>promotion<br/>segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802  / WEI