Halve, Anand
Darwin's Brands : adapting for success
by Anand Halve
- New Delhi: Sage Response 2012
- xvii, 167p 24 cm x 18 cm
9788132107156
airtel
amul
asian paints
brand name products
branding-india
cadbury dairy milk chicolate
consumer's preferences
economic conditions
femina
hero honda
india
lifebuoy
maggi
maruti
saffola
thums up
titan
658.827 / HAL