Murphy, Jamie <br/><br/>
The new york times guide to marketing 
by Jamie Murphy and Edward J. Forrest 
 - Australia:   South Western College Publishing  2001 
 - vii, 111p.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>0324041829 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour<br/>environment<br/>market segmentation<br/>marketing<br/>marketing management<br/>marketing mix<br/>online service<br/>research
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUR