TY  - BOOK
AU  - Murphy, Jamie
AU  - Forrest, Edward J.
TI  - The new york times guide to marketing
SN  - 0324041829
U1  - 658.8 
PY  - 2001///
CY  - Australia: 
PB  - South Western College Publishing
KW  - consumer behaviour
KW  - environment
KW  - market segmentation
KW  - marketing
KW  - marketing management
KW  - marketing mix
KW  - online service
KW  - research
ER  -