Rodgers, F. G. Buck <br/><br/>
The IBM way : insights into the world's most successful marketing organization 
by F. G. Buck Rodgers, with Robert L. Shook 
 - New York:   Harper and Row Publishers  1986 
 - xiv, 235p., app., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>0060155221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building a superior marketing organisation<br/>case studies<br/>computers<br/>creating a totally sales-oriented environment everybody sells<br/>electronic office machines<br/>entrepreneurial spirit<br/>future oriented marketing<br/>leadership<br/>marketing<br/>responsive to the customer<br/>service<br/>solution minded selling
<br/><br/><label>Dewey Class. No.: </label>338.7610040973  / ROD