TY  - BOOK
AU  - Rodgers, F. G. Buck
TI  - The IBM way : insights into the world's most successful marketing organization
SN  - 0060155221
U1  - 338.7610040973 
PY  - 1986///
CY  - New York: 
PB  - Harper and Row Publishers
KW  - building a superior marketing organisation
KW  - case studies
KW  - computers
KW  - creating a totally sales-oriented environment everybody sells
KW  - electronic office machines
KW  - entrepreneurial spirit
KW  - future oriented marketing
KW  - leadership
KW  - marketing
KW  - responsive to the customer
KW  - service
KW  - solution minded selling
ER  -